Tag: Leda Sammarco

Writing for your business – how to identify your target reader

Writing for your business – how to identify your target reader

Today I’m delighted to welcome back writer’s coach Leda Sammarco to explain that it’s not about you, it’s about them: When I ask someone who they are writing for, they often say, “Oh, it’s for everybody.’ Altruism aside, if you try to write for everybody, then you risk appealing to nobody in particular! Your message […]

How to roadmap your writing journey

How to roadmap your writing journey

Stages in planning your writing Today writer’s coach Leda Sammarco explains how to put a piece of writing together: I hope that my post last month, ‘Ask not what, but why you want to write’ has given you some ideas. The next thing to consider is how to develop a structure for your writing. Remember […]

Writing for your home business – ask not what, but why you want to write

Writing for your home business – ask not what, but why you want to write


 In the second of writer’s coach Leda Sammarco’s posts, the focus is on how to write about topics that fit with your home business: If my post last month, The write way to raise your business profile, has inspired you to write a book or simply to start writing articles and blog posts for […]

The write way to raising your home business profile

The write way to raising your home business profile

Writing can enhance your home business Leda Sammarco is a writer’s coach who has recently written and self-published her first book Finding the Gold: One girl’s search for her purpose in life, an inspirational memoir with self-help elements. I’m delighted to say today’s post is the first in a series on how writing can enhance […]