By March 28, 2012 Read More →

Improve your home business e-marketing success with CRM

Improve your home business e-marketing success with CRMToday’s guest post is by Sage:

A good CRM information system is something that can help home businesses improve their e-marketing success. This is all about creating good relationships with your customers and making sure that any e-marketing material you send them is relevant and targeted specifically to them – otherwise, as with so much other marketing material, they may well just ignore it, leading to a poor ROI.

Today, there are some very good examples of CRM software available that can help you manage your customer data and achieve success with e-marketing. For example, the software enables you to keep all of your important information in one place, so that when you are setting up marketing campaigns, you have all the data you need to hand – making the process much more efficient and accurate.

This ability to centralise all your important customer information is also useful because of the variety of people who are involved in e-marketing. For example, you might outsource your sales or marketing team and this system will enable them to access the information at a click of a button.

Of course, though, it is your marketing that will benefit the most. The best CRM systems don’t just let you develop e-marketing campaigns; they also help you to implement them. For instance, you can set up targeted mailing lists and utilise software templates when creating marketing materials. You can set up lists of activities and tasks to be completed so you know what needs to be done, and then track the results when those actions have been completed.

This is also crucial to marketing success: as well as targeting the right people and sending them the right material, your CRM solutions can also help you measure the results of your work. This is important because you naturally need to know whether you have got a good ROI and what your customers best responded to; this data can be used to inform future marketing campaigns and your dealings with your customers.

Overall, customer relationship management is an important tool when it comes to ensuring you offer your customers a high quality service that is relevant to them – and in helping make sure that any e-marketing material you send out is likely to have a positive impact rather than being sent straight to the email recycling bin.

You can check out more by Sage on CRM for home business here

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