Posts tagged Social media
Home working blog hits
10
Visits to my blog usually drop off noticeably at weekends. After all, most people want a change from their weekday routine and to stop thinking about work. So I couldn’t believe my eyes when I checked my stats on Saturday evening (yes, a bit sad, I know!) and there was a sharp spike in visits.
It turned out all these extra people were being referred by the Filofax blog, which had found my recent post about stationery being one of the pleasures of home working. Despite being listed mid-way down and with the rather crucial word ‘work’ omitted from the entry, lots of people were finding their way to my site.
I’ve noticed before that lots of retweets on Twitter or comments on my Work from Home Wisdom Facebook page can result from what were casual, spontaneous tweets and posts. Whereas often when I think I’ve come up with a corker and smugly click Send in anticipation of a big response, absolutely nothing happens.
So what conclusion to draw? I think it’s something to do with being authentic, writing about something because you are genuinely interested, and not because you are hoping it might impress. Sometimes something off-the-cuff and not particularly polished hits the spot far better than something you’ve reworked over and over in an effort to make it ‘right’.
As usually happens when I get a mention on a popular blog, the visits dropped off a bit the next day but I’m still getting extra traffic. Have you noticed a similar pattern with your own tweets or blog? What are your thoughts on those apparently random posts that have a big payback?
Good Twitter accounts for home workers to follow
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Are there any home workers out there not yet on Twitter? If so, I highly recommend you get yourself an account pronto, firstly to get connected with likeminded people all over the world and secondly, to pick up news and views about your industry way before they hit the traditional media.
The best way to get started is to go on a course. I know it will cost you, but you’ll get that investment back many times by learning how to use Twitter properly from the start, making a good impression, and engaging with the people who matter to your business.
Who is good for a home worker to follow on Twitter? Here are a few suggestions to get you started:
@e_nation tweets about its small business support, StartUp Britain events around the country organised by co-founder Emma Jones, and the chance to win money for your business from Fund 101.
@shedworking shares sheds and garden offices currently used by all kinds of home workers, famous shedworkers of the past and everything happening in the shed world.
@UKJelly tells you about upcoming Jelly events all over the UK and beyond, along with coworking news and information.
@HeatherTowns is the Twitter account of Heather Townsend, author of The FT Guide to Business Networking. She tweets about face-to-face and online networking with many links to her blog.
Melanie Mackie runs Scarletta Media Marketing and tweets as @ScarlettaMedia. I like her down-to-earth and human take on social media.
For a bit of silliness and a glimpse into the ‘royal’ mind, have a look at @Queen_UK
@CondeElevator was a shortlived account supposedly reporting vacuous remarks overheard in the lifts at the Conde Nast magazine offices in New York. My favourite – “Your eyelashes look FANTASTIC today.” Try that at your next networking meeting!
Who do you follow and why?
Blogging for technophobe home workers
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I’ve been blogging for almost two years now, sometimes every day, sometimes sporadically, and I’ve read quite a few of those ‘how to’ and ‘what not to do’ articles. Or at least I’ve tried to read them and usually got lost or bored part way in and given up.
The trouble with blogging is that to the newcomer tentatively trying to find out more about it – why should I do it, how can I start, how do I add images etc – the information available is overwhelming and might as well be in a different language. Even when you’ve started and want to know a little more, it’s still pretty impenetrable.
My partner A, who is my (long-suffering) one-man IT department, got me started and still interprets the technicalities for me. Somebody saw my blog and asked him to do one for her, and then somebody else, and now he’s found himself with a blogging string to his coaching and training bow.
After helping a few clients set up and tweak their blogs he’s now started his own. www.seeamanaboutablog.co.uk is written in plain English, not geekspeak, it’s blogging for the terrified, for the technophobe or anyone who wants a straightforward guide. A understands all your fears because he has to deal with me on a daily basis, and he’s facing them himself as he writes his own posts. Check him out – he’ll be delighted to hear your feedback and answer your questions.
Oh, and the name came from a client, who told a friend she was going to…!
Connecting home workers
16Yesterday I reached 2000 followers on Twitter! And I’ve been thinking about what an amazing phenomenon social media is, and how much it’s become part of my life in the last year.
Through Twitter I have connected with people all over the world who are working from home, running coworking spaces and running and attending Jelly. I’ve made instant contact with writers like Steven Pressfield and Barbara Winter, who previously would only have been accessible through a letter to their publishers. I’m privy to the latest thoughts of business leaders, thinkers and trendspotters, and the links they tweet to articles.
I’ve ‘met’ people I would otherwise never have come across, both a few streets away and on the other side of the Atlantic. All of which has added immensely to the fun and interest in my life, and to this site. The blog post this week by home office expert Lisa Kanarek came about after she found me through Twitter. On #watercoolermoment I came across networker extraordinaire John Valentine, who made me laugh with his comment on how the decoration of his own home office was likely to go. If you were wondering why I’ve chosen a paint roller for today’s picture, it’s in honour of his services to interior design.
Facebook remains largely a mystery, although I’m still pathetically thrilled when anybody likes my page. I think I’d better steer clear for a while anyway if I’m to stay focussed on the important things and keep in favour with my KPI buddy!
So this Thankful Thursday I’m feeling grateful for all the aspects of social media I’ve mastered so far, and I’m looking forward to tapping the vast resources that remain. What are you grateful for?
Excuse me, I’m having a #jellymoment
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Today was Jelly day once again at The Old Church School in Frome, and having discovered Jelly was happening at the same time in both Cardiff and Coalport, I racked my brains for a way of connecting us all.
It was A who came up with the brilliant idea of having a #jellymoment on Twitter like the #watercoolermoment Enterprise Nation run at 11 am every morning. We decided on 12 as the start time, and despite a few grumbling stomachs demanding lunch, got such a good response that we reached 3rd in UK trending, as you can see on the left. Not at all bad for a first attempt!
I’ll be back…w/c 19 April
0It’s unlikely I’ll be posting here until I’ve moved into my new home office, so apologies in advance for the disruption to normal home working service. In the meantime you might like to visit a few of my online friends to fill the gap:
San Sharma is the friendly host of #watercoolermoment every weekday at 11 am. Home workers meet on Twitter for an online coffee break to chew over home business issues of the highest importance, such as if you had a Tardis, where would you go?
Emily Cagle’s blog offers thoughtful, well-written posts on marketing and communications, as well as guest posts from other experts, including, ahem, me in the near future if I’m not mistaken.
David Wike has a dry sense of humour that makes me laugh out loud and his new blog The Watercooler (yes, not entirely unrelated to the above) is a collection of snippets of his (very) random thoughts. Give him a try and please tell him I sent you.
Well, that’s all I’ve got time for before A pulls the plug and packs up the computer, so bye for now and see you soo

