successful home working
Posts tagged marketing
Hold the home working front page
171 day ago
The other day I posted about the new paid-for blogging opportunities available on the site. Maybe you thought ‘I can’t afford to pay for PR’ or you’re servicing local clients and don’t think it’s worthwhile (though I’d question that on the basis of the argument below!)
You can still benefit from the popularity of the site by sending me information suitable for my readers. What do I mean? The recent post featuring Rosie Bray’s clever home working tips infographic is a good example. Rosie and I know each other through Twitter and she emailed me to ask if I’d be interested in using the infographic, which was inspired by her first year in business.
Through the wonderful and labyrinthine ways of social media, it was spotted on this site and has now been translated into Portuguese and featured on a Brazilian home working site! You might say ‘So what? That’s only any good if she gets some work out of it.’ But what if Anderson, who runs the site, follows someone in London who asks on Twitter for recommendations for a photographer? Or has friends living in London who want to record their children for posterity? Once you’re ‘out there’ you just never know where you’ll end up!
Last week I recommended a decluttering book on Facebook and Hollie Whittles commented that she had ordered a copy and is looking forward to giving both home and office a good old spring clearout. She’s agreed to send before and after photos and give us the lowdown on how she gets on.
And Katie Macdonald will soon not only be giving up employment and starting to work from home full-time, but also moving into the home office in her brand new house. I’m going to ask about her impressions and ambitions as she starts out on this exciting new phase of her life.
So that’s the sort of thing I’m after. Don’t think you could possibly have anything interesting to say? So many home workers say that, but I talk to you all the time and believe me, I know that’s far from true.
Why did you start working from home? Had any funny/strange/bad experiences lately related to home working, coworking or mobile working? What are your daily struggles and triumphs?
As encouragement, I’m giving away a copy of Daniel Priestley’s inspirational and readable book Become a Key Person of Influence to the first five people who send me some home working information that inspires a post. It was the book of choice at The BIG Jelly last year and is currently for sale on Amazon at £10.55 and with 32 five-star reviews. Your influence starts here!
Exciting new developments at workfromhomewisdom.com
221 week ago
by Judy
in Home business
I’m delighted to say that due to the popularity of the site and growing visitor numbers, I’m now going to be adding extra services, some great offers and access to wider opportunities.
You may have noticed that some advertising has already appeared on the site, particularly in the form of guest posts from experts, such as Charlie Dalton’s blog on the garden office in winter and Claire Habel’s on sticking to New Year business resolutions. All of the guest posts so far have come about by being approached by companies or from conversations struck up on Twitter etc. But their popularity means it’s now time to announce what is happening.
The guest posts and adverts you see on the site will be limited to products and services directly relevant to home workers and home businesses. I’m often complimented on the quality of the information I provide on the site, on Facebook and Twitter, and believe me, I’m not going to risk compromising my reputation. The funds from advertising will help me to maintain the high quality of the free information available on the site.
I see the benefits to my readers as follows:
- Extra good quality content from experts
- More interaction between my widespread community of readers – as Claire commented, ‘Within minutes of my blog being posted, I had received a direct message from one of the site’s loyal visitors.’
- Access to products and services that could benefit your business
- The opportunity to promote your businesses to each other via this trusted platform
- And in the near future some unique offers
But I can guarantee the same values and level of service will remain and only be improved upon for you. This won’t affect your experience of the site and I can assure you I won’t be passing on your details if you sign up for any future offers.
If you’re interested in writing a guest post, please contact me for the guidelines. I will be adding a page to the site outlining my policy on adverts and the ways in which you can work with me. I have lots of plans and would love to work together to our mutual benefit. Exciting times indeed!
New Year’s business resolutions – how to stay on track to achieving them
234 weeks ago
by Judy
in Home business
Today’s guest post is a welcome reminder from Claire Habel of Inspiring Futures in the dull days of January:
Have you started 2012 with vigour or are you still trying to pick up the pace? A few weeks in, now is a good time to do a bit of a sense-check on how those ideas and plans are panning out.
No doubt as January approached you spent a bit of time thinking about your vision, goals and resolutions for your business. The key as we all know is then being able to turn that thinking into results through planning and action, which is where things can start to get tricky.
Unexpected e-mails drop in, tasks over-run and before you know it, you hear yourself saying how busy you are. So, although you may still be steering your ship, it may not be heading in quite the right direction at the speed you had imagined.
So, here are some helpful tips to help you stay focused and on-track:
- Nobody wants to become a ‘busy fool’ but it’s amazing how easily it happens. The key to avoiding it is to avoid fooling yourself about what you’re busying yourself with. Plans and action are vital to achieving results but only if formed and focused properly…
- Before you dive into writing long lists of things to do, start with the end in mind i.e. your goal/objective and ‘plan back’ from there. Then move onto writing your to-do lists, ensuring you focus on the most important and urgent things first.
- Action takes you towards results but is not an end in itself. Ask yourself whether you are more focused on actions or outcomes.
- To keep focused, ask yourself each day: “Am I concentrating on the most important and urgent things first?” Take a moment each week to consider: “What one thing could I do this week that would have most impact on moving me closer to my goal”.
- If you need to revive and refocus, get back in touch with your ‘personal business drivers’ by reminding yourself what all of this is for. Keep that front of mind and ensure all plans start from that point. You’ll find yourself far more motivated if you do!
Profile: Claire Habel is the founder of Inspiring Futures through which she helps her clients develop personal business plans and winning marketing strategies for their businesses.
