Lip balm reviews – MooGoo Cow Lick Lip Balm

MooGoo Cow Lick Lip Balm

MooGoo Cow Lick Lip BalmI stumbled on this in an independent pharmacy and couldn’t resist the name or the idea of 100% edible ingredients ‘because what goes on the lips gets eaten.’ MooGoo is an Australian company with a growing number of stockists in the UK.

Taste ****
Almost none, very delicate orange

Texture ***
The waxy consistency of all tube lip balms. After a few weeks the top felt rough as I was applying it, and I assumed it had picked up dead skin cells from my lips and kept meaning to trim it off with a sharp knife.

Then I noticed that the centre, which has a hole through it due to the plastic rod in the centre of the tube, was drying out or crystallising.

I emailed MooGoo and this was their very prompt reply:

‘The lip balms do sometimes get a little dry but soften up as soon as you apply them to the lips. This doesn’t mean that it has deteriorated in any way and the oils should still do their magic and work on keeping the lips supple & moist.

As you are probably aware, we don’t use ingredients like petroleum or any chemicals which are often found in other lip balms. These may keep the balms from drying out but in fact just coat the lips with a sealant rather than actually moisturising the skin. Although our lip balms may take a few seconds to melt on the lips we prefer this to putting ingredients that just aren’t good for us on our skin.’

Fragrance ****
Delicate orange from the mandarin oil.

Ingredients/SPF ****
Camphor free, which appealed to me because I don’t like minty or tingly lip balms. It seems weird to use invigorating ingredients on dry or chapped lips. NO SPF but MooGoo also do an SPF 15 Lip Balm, which is also made from edible ingredients.

Staying power & effectiveness ****
I apply MooGoo Cow Lick Lip Balm multiple times a day but that may have to do with being a home worker who has regular drinks and snacks! I think balms with non-edible ingredients probably last longer. Does what it claims – moisturises the lips.

Packaging ***
A fun blue, white and green stick with a photo of a cow’s nose! Ingredients clear and legible. Often they’re so small you can’t read them.

Price *****
£3 for a 5g tube. Very good value, some companies would have pumped up the price on the basis of the edible ingredients USP.

Overall score 4 ****

Best for
Children and people who don’t want to ingest chemicals.

Buy MooGoo Cow Lick Lip Balm

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