Is reading this blog making you stupid? Over the weekend I’ve been reading about Nicholas Carr’s book The Shallows: How the Internet is Changing the Way We Think, Read and Remember. I’m not surprised to learn that the average Briton spends almost half their time looking at a screen (computer, television or phone). As home workers we might spend even more than that, what with our constant access to screens uninterrupted by the twice-daily commute.

Carr’s theory is that we are able to take in less when bombarded with endless possibilities of more information, and that our brains may become less able to absorb and deal with complex thoughts and problems.

Which has got me thinking about how my posts are constructed. Wherever possible I put links to previous posts and other pages in this working from home blog. On a personal basis I want to provide the information you’ve come here for, and technically I’ve been told it’s good online practice to hook in readers and keep their attention for as long as possible.

But as a reader I’m aware of the semi-conscious conflict this creates and how distracting it can be – should I click each link as I go through or save them all till the end? Do I think each link is worth clicking on? If not, which ones do I ignore, and if I do, what am I missing?

I’ve noticed a marked decline in the number of clicks made on links in tweets since I joined Twitter a year ago and I wonder whether we are becoming equally link-blind or clicked-out when looking at other information online too. I know I’m very aware of time and mental constraints and choose my clicks more carefully than I used to.

What do you make of Carr’s argument? Does he have a point or are our brains simply adapting to our new environment with its attendant information overload?